Name: Blue Ocean Strategy by W. Chan Kim
Price: 280 INR
Availability: InStock

Buy Blue Ocean Strategy by W. Chan Kim online at the best price in India on bookstycoon

"Blue Ocean Strategy" by W. Chan Kim and Renée Mauborgne is a groundbreaking book that presents a strategic framework for creating uncontested market spaces, known as "blue oceans," where competition is irrelevant. Kim and Mauborgne provide valuable insights and principles for businesses to shift from competing in existing market spaces to creating new ones. Here are ten key lessons and insights from this transformative read:

1. Red Ocean vs. Blue Ocean: The book distinguishes between red oceans, which represent existing markets characterized by intense competition, and blue oceans, which represent new markets created through innovation and value creation. Kim and Mauborgne emphasize the need to shift focus from red oceans to blue oceans for long-term success.

2. Value Innovation: The book highlights the concept of value innovation as a key driver of blue ocean strategy. Kim and Mauborgne explain that value innovation involves simultaneously pursuing differentiation and low cost, creating a leap in value for both customers and the company.

3. Six Principles of Blue Ocean Strategy: The book presents six principles that guide the creation of blue oceans: reconstruct market boundaries, focus on the big picture, reach beyond existing demand, get the strategic sequence right, overcome organizational hurdles, and build execution into strategy. These principles provide a framework for successful implementation.

4. Creating Customer Value: The book emphasizes the importance of creating exceptional customer value in blue oceans. Kim and Mauborgne provide insights into understanding and addressing the needs and pain points of target customers, offering innovative solutions that exceed customer expectations.

5. Strategic Pricing: The book explores the role of strategic pricing in blue ocean strategy. Kim and Mauborgne explain how companies can break the trade-off between value and cost by adopting a strategic pricing approach that aligns with the value proposition and attracts new customers.

6. Noncustomers as a Source of Innovation: The book highlights the significance of noncustomers as a source of innovation. Kim and Mauborgne encourage businesses to identify and understand noncustomers' needs and preferences, using their insights to develop new market spaces and expand customer reach.

7. Uncovering Hidden Opportunities: The book delves into the process of uncovering hidden opportunities for blue ocean strategy. Kim and Mauborgne provide techniques for analyzing industry trends, identifying "pain points" in existing markets, and spotting untapped market potential.

8. Managing Risk: The book offers insights into managing risk in blue ocean strategy. Kim and Mauborgne emphasize the importance of testing assumptions, validating strategies, and adopting a flexible approach to adaptation and learning as the business explores new market space

Blue Ocean Strategy by W. Chan Kim

HelloBar1

HeroBanner6

PromoList2

MiddleBody6

Header2

Buy and Order online from Books Tycoon , Delhi | Now order online & pay using UPI, Paytm, GooglePay, PhonePe at Books Tycoon , Delhi. Order Now!

Books Tycoon , Delhi - Order Online

India wants to become world Leader and it has became world leader by population, not by education. 
Literacy rate in the country is 74:04%, Kerala retained it's  Position by being top with (93:91) per cent literacy rate, closely followed by Lakshdweep (92.28)per cent and Mizoram (91:58) per cent.

Rest of others 33 States and Union Territories has lower than (90) per cent Literacy rate. 

How India can become world leader with it's literacy rate of (74:04) per cent!

If you have your own idea please suggest to us and society also.

But right now we "Books Tycoon" has started with an Idea by Establishing a community-wise Library system. 

1.These Library helps by providing needful books and other study material to underprivileged people in the community, those are not able to afford basic needful books.

2.By encouraging illiterate parents to send their children to school.

3.By Inspiring the young children to attend school (especially school drop out) 
Or
especially who left their school because of lack of resources.

4.By providing the educational resources to complete basics education.

5.By providing biography, ethical, motivational and inspirational book to get new idea.

So we wish to advice you that you don't donate in a temple or give to a bigger, better you establish a community-wise Library.

A very famous Proverb.give a man a fish and you feed him for a day; teach him how to fish and you feed him for a lifetime

6. By publishing your thoughts.
If you are planning to write something please go ahead, we will help/assist you to spread your thoughts in the World

Buy and Order online from {{.StoreName}}{{.City}} | Online Stationary Store - {{.StoreName}}{{.City}}. Order Now!